Alyce Watkins

User Researcher


Outcome-driven UX Researcher with 15+ years of providing unique perspective to improve caregiving program effectiveness based on direct evaluation of user needs, behaviors, and preferences. Steer success of key research initiatives designed to enhance health outcomes for aging populations by analyzing complex datasets, shaping research agendas, and aligning desired outcomes with operational goals. Influence cross-functional teams and key stakeholders regarding research strategy through effective communication that champions best practices for all stages of the digital product design process.

User Experience Research Projects


UX Researcher| Ageless Zen App (Spatial Design) | Jan 2023 - Jun 2023

  • Redesigned the Ageless Zen app using spatial design principles, conducting user research with individuals over sixty through Apple Vision Pro demos.

  • Collected feedback on the use of augmented reality for health and wellness, exploring user openness to innovative technologies in meditation and yoga practices.

  • Contributed to the development of an accessible wellness app, addressing both physical and digital accessibility needs for older adults.

UX Researcher| Lion Leaf Cannaceuticals | May 2021 - Jun 2022

  • Conducted individual, attitudinal, and behavioral interviews alongside usability testing to show pain points in CBD product comparison and checkout flows.

  • Led a competitive analysis of five major CBD websites, finding best practices for product comparison and guest checkout flows to inform design decisions.

  • Synthesized qualitative and quantitative data into actionable recommendations, improving user engagement and reducing cart abandonment rates by 15%.

UX Researcher| Ageless Zen (Springboard) | July 2020 - Aug 2020

  • Conducted surveys, user interviews, affinity mapping, and competitive analysis, gathering insights into seniors' wellness needs and preferences.

  • Found accessibility challenges and designed solutions such as large-text options, simplified navigation, and personalized wellness plans to enhance usability.

  • Synthesized data into user personas and actionable recommendations, ensuring app's usability and appeal to senior users.

Professional Experience


Medical Assistant| Washington State| September 2010 - Present

  • Attain 95% customer satisfaction rating with mindfulness in aiding with daily living activities.

  • Ensure compliance with dietary restrictions to improve client health outcomes 30%.

  • Reduce billing errors by 25% through meticulous data entry and clear documentation of all client information.

  • Demonstrate effective written and verbal communication skills while engaging with clients, families, and healthcare teams to ensure consistent service delivery.

UX Researcher| Cope Notes IDP Project | Sep 2023 - Present

  • Collaborated with stakeholders to align user-centered research findings with business goals, ensuring the redesign met both user and business needs.

  • Analyzed user behavior using tools like Hotjar Heatmaps and Google Analytics, discovering that 87% of users abandoned the page early, leading to iterative design solutions.

  • Conducted user interviews with thirteen participants and heuristic evaluations of competitors, resulting in actionable design improvements and usability enhancements.

  • Collaborated with a multidisciplinary team of six to streamline the landing page, improving CTA visibility and navigation, which increased user engagement by 20%.

Education & Credentials


USER EXPERIENCE DESIGN CERTIFICATE | Springboard | 2022

BACHELOR OF SCIENCE (BS) IN INFORMATION SYSTEMS MANAGEMENT | Strayer University

ASSOCIATE’S DEGREE IN INF0RMATION SYSTEMS MANAGEMENT | Strayer University

Business & Technical Proficiencies


BUSINESS | Communication, Empathy, Compassion, Stakeholder Engagement

TECHNICAL | UX Research, User Personas, Wireframes, Prototyping, Usability Testing, Figma, Miro, HotJar, Google